Make More Money From Your Ideas

"What are some effective ideas for finding out what people want to know in relation to my field of expertise? (My field of expertise is the benefits and potential of leisure interests for personal development, but the question can apply to any field of expertise)."

First, if you're an expert in the field and have experience in it, you probably already have a pretty good idea, because you know what people are willing to pay for.

Next, if you've got a database of interested people (such as an e-mail list), write to them and ask them. Just ask them to hit the Reply button to tell you what most interests them. If you offer them some incentive (such as a free e-book), that will increase your response rate.

Finally, if you're marketing to complete strangers, create a survey page on your Web site and use Google AdWords to bring people to that page. That's fast and cost-effective.

Find out more about bringing people to your Web site.

Labels: expertise, survey

"I research and read a lot of material. How do I create products without infringing copyright? Especially when you read enough, you see things being repeated, and then who said it first?"

This is a good point, especially when you're creating products that become a permanent record. The best way to manage this is to create new material! That way, you can be absolutely sure that everything you're using is your own. Matt Church has an excellent program for experts to identify, develop and leverage their expertise.

Labels: copyright, expertise, writing