Make More Money From Your Ideas

Answers to their problems.

OK, that might seem like a flippant response, but that is what they are looking for. And many Web sites get this wrong.

If you're answering your customers' problems, it means that:

1. You know what their problems are in the first place; and
2. Your Web site is all about them, not all about you.

Look carefully at your own Web site. If you're not meeting both of these criteria, you're probably losing customers.

Labels: market research

"Can you tell me how I would go about uploading audio files to my website? I have the mp3 file of a teleclass I did and I want to put a link to that on the site."

The simplest option is to just upload it to your Web server and then link to it just like you link to, say, a PDF file.

Alternatively, you might like to create a playable version on your Web page, like I've done here. I use AudioBlog.com for this.

Either way, you might be interested in finding out more here.

Labels: audio, mp3, multimedia

"I'm writing an e-book that will be sold in Australia and the USA. Should I format the document as A4 or US Letter size; or do I do two versions?"

I suggest you choose either A4 or US Letter, and then make sure your margins are wide enough so that it will print correctly on the other size paper. That should cater for both types.

Labels: e-books

"My question is about momentum. How to start your list building if you have no web site or autoresponder. So how can I get started?"

Start by collecting names and e-mail addresses of your clients, customers, prospects, audiences, people you meet at networking events, and so on. Make sure you have their permission to add them to your mailing list (this is important!). Even if you don't have the newsletter software yet, you can still collect names and addresses.

This is not necessarily the fastest way to build a big list (you can do that by buying existing lists), but it costs nothing and you will probably get better quality people on the list.

Labels: e-mail newsletter