Make More Money From Your Ideas
Learn how to turn your ideas into profitable products and sell them on and off the Internet. Discover the secrets of Internet marketing and Web design that turn your ideas and your Web site into a money-making machine.
17 June 2006
How do you market to cynical people?
"Just how do you market information and knowledge that you know they really need to cynical accountants who think they either don't need it or they know it already?"It's certainly harder to market to a cynical or ignorant group, than to market to people who already know they have a problem. So you must identify their pain and sell them a solution. For example, with accountants, you might have to show them just how much money they are losing to smarter competitors. It's only by identifying their pain that you can convince them to change.
Find out more about researching the market.
Labels: market research
Welcome, and thanks for reading Make More Money From Your Ideas, where I answer your questions about turning your ideas into profitable products that you can sell on and off the Internet.
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Gihan Perera
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