Make More Money From Your Ideas
Learn how to turn your ideas into profitable products and sell them on and off the Internet. Discover the secrets of Internet marketing and Web design that turn your ideas and your Web site into a money-making machine.
15 June 2006
How do I stop people abusing my guarantee?
"How do I prevent people from ordering my eBook (which I offer a money back guarantee), and not have them download the eBook and cancel their order 5 minutes later?"
First, congratulations on offering a money-back guarantee. This will certainly increase the number of orders.
To answer your question: There really isn't any way of stopping them, and you shouldn't worry about it. After all, you're offering a money-back guarantee anyway, so you've already decided to take all the risk out of the customer's purchase.
A few people will abuse your guarantee, a few will legitimately ask for their money back, and most will be happy enough not to ask for a refund. Offering the guarantee will probably get more sales than you will lose from unethical customers.
Labels: e-books, e-commerce, guarantee, money-back, shopping cart
Welcome, and thanks for reading Make More Money From Your Ideas, where I answer your questions about turning your ideas into profitable products that you can sell on and off the Internet.
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Gihan Perera
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