Make More Money From Your Ideas

"If I am using an e-book or special report to give away, as an incentive for potential customers to come back to me for further services or advice, how much information should I give them to make the e-book useful, but not too useful? Obviously if I tell them everything they need to know to do the job themselves, they won't need me any more!"

I'll give you a different perspective on this question ... Some people would rather learn how to do something so that they can do it themselves; others would rather have somebody do it for them.

Aim to get your clients from the second group. They don't care how much information you throw at them - they would still rather have you do it for them.

In contrast, people in the first group do resent you holding back information. Even if they do hire you, they will always be thinking of ways to do it themselves, so they will be less loyal.

So, when writing your e-book or special report, focus on the things that will help that second group. Talk about strategic things, and help them make a decision, and help them make a decision to choose you. Don't worry about holding things back - they're not going to do it themselves anyway.

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Labels: e-books, internet marketing

# posted by Unknown @ 12:20 pm