Make More Money From Your Ideas

"We have come up with a number of titles for the freebie e-book, and considering your much greater experience we'd really appreciate your advice on what you believe might be the best e-book title.

E-book titles should be strongly benefit oriented, like this:

HOW TO ACHIEVE WHAT YOU WANT, WHEN YOU WANT

This one, on the other hand, is more about the "how" than the results, so it is weaker:

DIFFERENT THINKING, DIFFERENT LIFE

Having said all this, I think the best way to know which title
works is to ask your customers! In other words, why not select
two of them and publish the e-book under both titles. Promote
them both on your site and check which one gets downloaded more
often. Then after a while, remove the weaker one, replace it
with another title, and repeat the process. Your customers will
soon tell you which one they are interested in.

Labels: e-books