Make More Money From Your Ideas

"I'm writing a book about [topic deleted] for women of all ages. What's the best way to market to this niche?"

"Women" isn't a niche! It's far too big. The only way to reach such a large market is to spend a lot of money on advertising, knowing that much of that advertising will be wasted because it will fall on deaf ears.

It's better to take a slice of that market and write your book for a more specific niche. That means you've got a smaller market, but your book will be more valuable to that market.

Here are some examples of narrower markets:

• Women re-entering the work force after raising a family
  
• Women recently appointed to managerial positions
  
• Single mothers with children younger than 5
  
• Female British Prime Ministers of the 20th century
  

OK, so the last option is probably too narrow! But gee, that would be a really relevant book for her, wouldn't it?

Labels: niche marketing