Make More Money From Your Ideas

"I am setting up a website to market health products and information. This sector seems to be oversupplied. Is it still possible to set up a website for this industry and generate extremely good income from it?"

Yes, but "health" is too broad a topic. It's far too difficult to reach the right people cost-effectively.

I suggest you start by turning your thinking around. Rather than thinking of the products you will sell, find a market of people who are desperately looking for a solution to a problem. For example, in the health area, you might target:

• People recently diagnosed with diabetes
  
• Women bodybuilders
  
• Busy executives looking for more energy in their days
  

Make sure that you choose a market that's easy to reach - in other words, they all "hang out" at specific places.

When you know you've got a market seeking a solution to a problem, that's when you start giving them solutions.

Labels: market research, niche marketing