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10 November 2005

 

How can I enter a crowded niche?

"Every idea I think of targeting a particular niche, it's already occupied by a lot of competitors. I doubt, should I start or not?"
If you're opening a new restaurant, is it better to open it in a busy area with lots of other restaurants or out in some remote area where you've got no competition? The answer is ... it depends! Sometimes it IS better to find a new untapped niche. However, in most cases it's good news if you have competitors, because it means that there is a demand for your product or service.

Just be sure that you do truly have a niche, not a broad area. It's much easier to market to a specific niche - in fact, the smaller the niche, the better.

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Gihan


Welcome, and thanks for reading Make More Money From Your Ideas, where I answer your questions about turning your ideas into profitable products that you can sell on and off the Internet.

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Gihan Perera

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