Make More Money From Your Ideas
Learn how to turn your ideas into profitable products and sell them on and off the Internet. Discover the secrets of Internet marketing and Web design that turn your ideas and your Web site into a money-making machine.
30 November 2005
Be careful who you ask for advice!
"I started out with simple button names for my Web site menu, but some colleagues suggested that I should find some 'sexier' selling words. What should I use?"Use clear, simple and obvious button names on your menu. If you really must use the sexier names, use them on the pages after they click the buttons.
It's OK to get advice from colleagues, friends and family, but remember that they are not your target market. So they will often give you sincere, well-meaning and BAD advice! So take that advice, but treat it with a grain of salt.
To be blunt, it really doesn't matter what they say. The best feedback you get is feedback from real paying customers.
Labels: market research
Welcome, and thanks for reading Make More Money From Your Ideas, where I answer your questions about turning your ideas into profitable products that you can sell on and off the Internet.
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Gihan Perera
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