Make More Money From Your Ideas
Learn how to turn your ideas into profitable products and sell them on and off the Internet. Discover the secrets of Internet marketing and Web design that turn your ideas and your Web site into a money-making machine.
17 September 2005
What is the right length for a sales letter?
"I still haven’t found the right Sales Letter approach. Can you lead me in the right direction? They all seem too long, too short, too fussy, too salesy - a little like Snow White and the 7 Dwarfs! I need to find one that’s just right!"I think you mean Goldilocks, but yes - I get the point!
It depends on your target market - and more precisely, your RELATIONSHIP with your target market. A sales letter intended for complete strangers is totally different from a sales letter intended for your clients.
I discuss this in detail in my product Make More Sales. The #1 rule for sales letters is: Don't be boring! As long as your readers are interested in what you've got to offer, they will happily read long sales letters. On the other hand, if they are not interested, it doesn't matter how long - or short - it is.
Labels: copywriting, sales letter
Welcome, and thanks for reading Make More Money From Your Ideas, where I answer your questions about turning your ideas into profitable products that you can sell on and off the Internet.
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Gihan Perera
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