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07 August 2005

 

Does Google AdSense weaken your site?

"Is Google Adsense classed as perceived as 'lowering the sophistication' of your site by visitors?"
A Stanford University study of Web users in 2002 found that one factor affecting a site's credibility was whether or not it had ads on it. In other words, a site was more credible if it wasn't covered with advertising.

So yes, it's possible that using Google AdSense does harm your site. However, it all depends on your goal. For instance, if you're selling a $1,000 consulting package, it makes more sense to put all your effort into selling that then cluttering up the site with Google ads that bring a few cents per click. On the other hand, if your goal is to provide free information to attract traffic and then make money from advertising, Google AdSense is a good option.

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Gihan


Welcome, and thanks for reading Make More Money From Your Ideas, where I answer your questions about turning your ideas into profitable products that you can sell on and off the Internet.

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Gihan Perera

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