Make More Money From Your Ideas

"I've just re-read your newsletter on the power of testing Google ads. I'm wondering about doing this to see what titles would work for the book. What do you think?"

Yes, go for it! This is a very creative idea, and one that would work quite well. I do know of other people who use Google ads for testing book titles, seminar titles, etc.

To do this, sign up at Google, create two or three ads that are the same except for the headline (i.e. the book title) and run them simultaneously for a while. That will quickly tell you which one works best. Drop off the worst-performing ad, replace with another, and repeat this process for as long as you like.

Remember that you're only counting clicks, so it doesn't matter where you send them when they click on the ad. You might as well just send them to your home page. This is usually a Very Bad Idea for real ads (you should always send them to a specific page about the product you're promoting), but it doesn't matter in your case because you don't really care where they end up.

If you would like more guidance, you can get my product Get Traffic Fast, which is all about Google advertising.

Labels: Google advertising, market research