Make More Money From Your Ideas

"Check this guy out: www.21stcenturysalestraining.com. It's everything your little heart could desire in a killer sales making website. He's gotta be making the bucks. I'd love to know. However he conflicts with design. He looks home made and crummy doesn't he, or doesn't that matter?"

No, it doesn't matter FOR HIM. He's building a single-page Web site with a single-minded purpose: To sell his product. That's it. He's not worried about branding, reputation as a speaker, pandering to
bureaus, etc. He doesn't even care about flogging other products (for all we know, he could have thousands). Instead, he's focussed on a carefully crafted, highly motivating direct mail sales letter.

You could do the same if you choose. It's not part of your Web site (though you put it on the same Web server as the rest of your site); it's a completely independent sales letter page. The key is in the words, not the design. In other words, you use a compelling headline, magnify the problem, offer the benefits of your solution, quantify the features, offer tons of bonuses, add a time-limited offer, provide a rock-solid money-back guarantee, etc.

Labels: copywriting, sales letter