Make More Money From Your Ideas

"My business has two separate components to it. Is it better to have two separate Web sites, each with their own domain name, or to have one Web site with one domain name?"

This is a difficult question to answer without more information about your business and how it works. However, this is my general rule of thumb:

If the two parts of your business serve totally different markets (i.e. different people), then get two Web sites. If they serve one market, or two markets with a lot of overlap, then get one Web site.

In other words, make your decision based on the people who you would like to attract to the Web site(s). If there's very little overlap between the two markets, then it makes sense to have two Web sites; otherwise, everybody who comes to your site is going to be distracted and confused by the other part of your business. Equally, if there's a lot of overlap, then everybody who comes to your site might be interested in both parts of your business.

Remember that this is only a rule of thumb, and your mileage might vary!

You can always find exceptions to the rule. For example, many top Internet marketers believe that you should have one Web site for each product you sell, even if you're selling them to the same market. And other Web site owners prefer to have a single Web site for everything they do, with clear pointers on the home page to direct different people to different parts of the site.

(See, I told you this was a difficult question!)

Labels: niche marketing