Make More Money From Your Ideas

"I am trying to encourage more people to subscribe to my newsletter. I would like to offer a free report to everyone who subscribes through the website. The report would be "7 easy ways to improve xxx" or some such."

A free report is an excellent idea. I suggest using the opposite psychology - e.g. "7 dumb things that people do to wreck xxx... and how to avoid them". I think you'll get more responses that way.

Also consider some of these ideas:

• Offer an incentive for people to refer others - e.g. another free e-book. I do this with my newsletter.
  
• Consider giving away the reprint rights to the e-book, like I do with my "Seven Fatal Mistakes" e-book. That allows people to distribute it to their own network, which brings more people to your site.
  
• List your e-book on Web sites that list e-books (Search Google for ebook directories). This is a good reason for calling it an e-book rather than a report.
  
• Submit your articles to other Web sites, including a short bio at the bottom, including a Web site link. This is time-consuming, but probably has the best chance of success. Search Google for article directories - this will give you suitable places to submit your articles.
  

Labels: e-mail newsletter, free products, providing value