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"If I were to add four or five META Keywords to a page of my website, how should the words be displayed or separated (eg on a single line separated by commas, or or separate lines for each Key word). And how many key words can I use for a page?"

It doesn't seem to matter much; however, the conventional wisdom
is to have them on a single line separated by commas. The most common advice for length seems to be 100-150 characters (Note: This is characters, not words!)

Having said this, most search engines nowadays do NOT consider META keywords as important. It's just too easy to put in keywords that are unrelated to the page content, so the search engines tend to ignore the keywords and just look at the page content instead.

So you're better off using your keywords in the title, sub-headings and text of the page (in that order).

Labels: search engine listings