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05 July 2005

 

Always write high-value messages

"How do I create awesome 'subject headlines' that make people WANT to open my message & not send it straight to their Recycle Bin?"
The simple (but unpopular) answer is: Write consistently good information, so that when people see that the e-mail is from you, they will open it. They are more likely to take action based on you rather than your headline.

The reason I say this is unpopular is that many Internet marketers think there's some magic secret that they can use to compel people to take action. Not so. That might have been the case in the past, but Internet users are getting smarter now. Build a relationship with your readers, based on delivering consistently high value.

If you're still keen on writing great headlines, get Make More Sales, which includes an e-book with 350 of the world's best headlines.

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Gihan


Welcome, and thanks for reading Make More Money From Your Ideas, where I answer your questions about turning your ideas into profitable products that you can sell on and off the Internet.

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Gihan Perera

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