Make More Money From Your Ideas

"How will I create and maintain my site effectively if I am already "too busy" in my retail store front with the public?"

You can't. You won't. And you shouldn't.

Running an effective Web site takes time. It's not enough to simply slap it up, put it on the Net and hope for the best. You have to be driving people to it (either from your retail store or from other places on the Net), converting them to customers, and constantly monitoring its progress.

I'm not saying that this is a full-time job - far from it - but it does require some time.

If you'd like to get started, forget about the Web site for now and just publish a really, really good e-mail newsletter. Build up a database of subscribers and e-mail them regularly. You'll get more value from this than from building a Web site and then abandoning it.

Labels: e-mail newsletter, outsourcing, Web strategy