Make More Money From Your Ideas

"How do I convert visitors to purchase my big ticket items?"

Build a relationship. It's extremely unlikely that a complete stranger will visit your site and buy a big-ticket item right away (This is also true of smaller items, but even more so as the price goes up).

So think "relationship" first, not "sale". Get them to sign up to your newsletter. Give them an incentive to do so - for example, by giving a high-value e-book for new subscribers. Then start - and maintain - a dialogue with them, until they trust you enough to make a big-ticket purchase.

I've seen seminar promoters successfully sell $3,000+ tickets to their seminars. But they rarely do it on the first contact. They get you on their mailing list, run free preview teleseminars with the speaker, send you free downloads, and just keep in touch until you're ready to buy!

Find out more about sales conversion.

Labels: pricing, sales conversion