Make More Money From Your Ideas
Learn how to turn your ideas into profitable products and sell them on and off the Internet. Discover the secrets of Internet marketing and Web design that turn your ideas and your Web site into a money-making machine.
03 June 2005
Offering guarantees on some things
"I offer 100% guarantee on my speaking presentations, not my books or tapes. Books & tapes are 'damaged goods' as soon as they've been used, so the money I've already spent creating them is an expense, whereas my presentations are my time."I urge you to reconsider this policy. I do understand the point you're making, but I think you're looking at the guarantee the wrong way. It's not about minimising your exposure; it's about minimising theirs.
If you apply this principle, the actual cost of the goods is irrelevant. Customers don't care about the cost; they only care about getting value. If they don't get the value, the guarantee means that they get their money back.
Labels: guarantee, sales conversion
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Gihan Perera
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