Make More Money From Your Ideas

"We offer a 90 day guarantee on our main product. If they don't think they get the results they should and can show they have used it, we give them their money back. They can keep the product. No claims on our guarantee have been made yet."

I wonder what would happen if you increased this to 365 days, or even made it a lifetime guarantee. It might convince more people to buy.

I know your product, and it is very good. However, because it's a comprehensive system, it does take some effort to put into practice. Perhaps some potential customers are putting off their buying decision until they know they have a reasonably free 90 days ahead of them. Increasing the guarantee period would make their buying decision easier. Perhaps you could test this by changing the guarantee for a while and checking your sales results.

I notice that you also have a "prove to us that you've used it" approach before they get their money back. Personally, I prefer not to have these conditions. It doesn't cater for the person who might buy it, look through the material and decide that it's not right for them. However, I do know that some marketing experts favour your approach, so again the only way to know for sure is to test it.

Labels: guarantee, sales conversion