Make More Money From Your Ideas

"When I direct them to a landing page from a Google ad ...what should I have on it? .... Should I redo my coaching page with more general info and have that as the landing page with links to my resources page?"

You should have information that is directly related to the
information that they read about in the ad. So make the ad as specific as possible, and make the landing page directly related to that information.

If your Google is advertising a specific product or service, then you should have a very specific page about that product/service and nothing else. So, if anything, make your landing page less general, not more general.

For instance, if I was promoting my Get Traffic Fast product, I would have a very specific ad in Google that leads them directly to the Get Traffic Fast page at gihanperera.com/get-traffic-fast.html. This page promotes the ONE product only, and doesn't even have any other buttons on the side to distract them. This is the best way to do a Google advertising campaign.

Labels: Google advertising