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01 June 2005

 

How will a blog help my business?

"I'm not yet convinced that a blog will really help further my business. I already moderate chat forums that relate to my business that have a lot of involvement by a couple of hundred people or more so how will a blog add or improve on that?"
You know, you may be right. A blog might not help your business at all. That's a decision you will have to make for yourself.

However, since you asked about the comparison between blogs and chat forums, I'll expand on that ...

The main difference is that a blog is yours. It's your stuff, your content, your intellectual property, your thoughts, your ideas. A chat forum, on the other hand, is more of a "community", where everybody is equal. Even if you're a moderator, you only get extra administration privileges, not extra expertise privileges.

They both have their place. The chat forum allows you to manage a community of people interested in sharing their ideas with each other. A blog allows you to share your thoughts with others.

So a blog is more one-way communication than a chat forum. This is not strictly true, but it's a useful way of making the distinction.

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Gihan


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Gihan Perera

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