Make More Money From Your Ideas

"How do I convert people to whom I give free stuff into customers?"

This is a tricky issue. To make this work, I think your stuff has to be REALLY, really good. I've found that people who are quite happy to get free tips and reminders aren't necessarily going to pay for them. So you really do have to create a strong business case and write a strong sales letter in order to convince them to sign up.

It's really a matter of convincing them of the value of it. So you send them really good stuff for a few weeks, then tell them that to get more, they have to buy the paid version.

Alternatively, you could continue providing it free, and use them as a way of promoting other products and services as well. That's the approach that I use with my newsletters.

Find out more about sales conversion.

Labels: free products, sales conversion