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16 June 2005

 

Clickbank vs PayPal

"Just writing to thank you for sending the "Write Profitable E-books" set. It has answered many questions and stimulated many ideas. I was interested to hear your suggestion of Clickbank as a means of providing payment facilities to my website. This was a question I had been wondering about and yet to research fully, however someone had mentioned PayPal as a possibility to me. Do you have any comments on either, given your experience, and any recommendations on why one might be more advantageous than another."
Both are good options.

In my opinion, Clickbank is easier to set up, and it has an affiliate program built in (so other people can sell your e-books). It takes care of the entire transaction, including the e-book download, handling any refunds, and paying all affiliates.

PayPal is now very good. It now works in Australian dollars and no longer requires customers to be PayPal members in order to pay. These were two disadvantages in the past, which they have now solved. Its commission rate is lower than Clickbank's, which could be another factor. On the down side (compared to Clickbank), it doesn't have an affiliate program, it's not so easy to do e-book downloads, and you have to manage refunds yourself. But if you're considering PayPal, also look into Payloadz, which is a cheap PayPal add-on that manages some of these issues for you.

I do have my own e-commerce facility, but I also use Clickbank for the e-books I'm selling to the U.S. market (because it takes orders in U.S. dollars).

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Gihan


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Gihan Perera

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