Make More Money From Your Ideas

"I haven't written a guarantee due to the fact that a speaker may say or do something that is outside my control. What are your thoughts on how I could word a guarantee being a speakers bureau?"

You can offer a guarantee even if some things are outside your control. You're not guaranteeing that your product or service will always work; you're guaranteeing that even if it doesn't, then you take all the risk.

If a speaker says something inappropriate, then yes - it was out of your control. But who should pay for that mistake? Perhaps it's the speaker, who said the wrong thing. Or perhaps it's you, for putting forward that speaker.

But either way, it's not the client's fault! So why should they pay?

Sure, it's tough when you don't have control over everything. But offering a guarantee is still better than making the client pay for your mistakes.

Labels: guarantee, sales conversion