Make More Money From Your Ideas

"How do I create something that is different from all the other products on the same topic?"

Well, my first question is ... Why? Why is it so important to be different?

If you're just doing it for the intellectual exercise of having something unique, fair enough. But otherwise, being different isn't all it's cracked up to be.

For example, do you go to your favourite restaurant because the food is different from all the other restaurants in the world? Do you shop at your local supermarket because they stock items that are different from any other supermarket? Do you go to your doctor because she gives different advice from every other doctor?

Now you might have answered "Yes" to some of those questions. But I bet you that the reasons are not due to the uniqueness of the product. In my case, my choices are due to the friendly staff at the restaurant, the convenience of the supermarket and the fact that he's my family doctor.

You do not have to be different from every other product on the market. What's more important is to offer real value to your customer/client. The definition of value will vary for different customers - it could be price, convenience, service, ease of use, loyalty, promptness, reliability, whatever. Find out what matters to your customers and clients, and focus on that, not on being different.

Labels: providing value