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04 May 2005

 

Should I use a long sales letter?

"I have a web site which is old looking and not efficient at all. I have been working on a long letter and it's almost done. What do you suggest my next step is; work with the long letter or redo the whole site?"
Do both! The only way to know for sure is to try them both. And it's easy to do if you have already written the long letter. Just put it up there for a week, then switch back to the old site for a week, and keep repeating this until you've got a good idea of which is working better.

In both cases, you can use Google AdWords to attract visitors to your site. Depending on the keywords you choose, you should get enough traffic to make an informed decision about which option works best.

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Gihan


Welcome, and thanks for reading Make More Money From Your Ideas, where I answer your questions about turning your ideas into profitable products that you can sell on and off the Internet.

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Gihan Perera

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