Make More Money From Your Ideas

"Can I combine three different products without having three different businesses?"

Yes, but there are a number of things to consider.

If the products are very different from each other - and particularly if they are serving three types of customer - then it's best to have separate Web sites for them. You can still run them under the same business name, though.

If the products are very closely related, then you might consider promoting them on the same Web site, because somebody who buys one might buy one of the others as well.

However, even in the case of related products, there is some value from having a separate Web site - or at least, a separate page - for each product. It means that you can focus on selling them just that product, by writing a compelling sales letter for that product.

Labels: niche marketing, sales letter, Web strategy