Make More Money From Your Ideas

"How do I turn seminar material that is primarily experiential (the participants have an 'Aha!' breakthrough as a result of the training) and turn that into an information product?"

Give them a different experience.

This is also true of many high-energy keynote speakers whose presentation is as much a performance experience as an educational experience. This usually doesn't translate directly into a product. It's hard to generate the same experience in an audio or video recording.

Instead, your products could be based on the core material you present rather than the training itself. For example, Matt Church has created a high-energy keynote presentation "Fix How You Feel". But his products (books and CD) are based on the content behind the keynote, not the content of the keynote.

Labels: product creation, providing value