Make More Money From Your Ideas

"I am a real beginner (having paid a fortune for websites that I didn't understand in the past). I'm starting from scratch and using Front Page and finding my way around. It's like learning to walk. Anything that can help me get websites up and making money for me is great."
-- Mary

Since I know your situation personally, Mary, I know that you've already got an area of expertise, not just looking around for any product. So please read my comments in that context ...

The easiest way to make money from your Web site is to add a password-protected section, and then offer access to existing clients. In other words, when you next approach a new client for consulting or speaking work, add value by telling them that they can get access to your password-protected area. This allows you to justify a higher speaking/consulting fee.

The other good option is to offer on-line courses to supplement your training sessions. These are delivered automatically by e-mail, and provide on-going reinforcement to participants. Again, because you're offering added value, you can charge a higher fee.

You might have been expecting me to talk about search engine marketing, on-line payment systems, and the such. But it's much, MUCH easier to sell added-value services to your existing clients.

Labels: sales conversion, Web strategy