Make More Money From Your Ideas

"How can I make money from a web site that promotes me and me services as an event manager/coordinator?"

If you're offering purely a service, then the most important goal of your Web site is to get clients to pick up the phone and talk to you. Is that right?

So what do you have to do to convince them to call you?

My guess is that their most important requirement when hiring an event coordinator is to make sure that their event runs smoothly. That's probably a more important consideration than cost.

But do you know that for sure? I suggest you run a brief survey with your existing clients to find out what their most important goals are. Then make sure that everything on your site convinces them that you can achieve that goal for them.

For example, if they really do care that their event runs smoothly, probably the best thing you can do to convince them of that is to provide high-quality testimonials and referrals from past clients. That's likely to be more attractive to them than a lower price or even a money-back guarantee (After all, if their event is a disaster, it's only a small consolation that they get their money back).

This process is what I call answering the "Why You?" question, which is one of the three critical questions that you have to answer to increase the response on your Web site.

But what about the people who visit your site and aren't ready to pick up the phone and call? Instead of losing them, I recommend that you encourage them to join your mailing list. One way to persuade them to do that is to write a short e-book with a title like "The Seven Fatal Mistakes To Avoid When Planning Your Next Event", and give that away free on your Web site - but only for people who join your mailing list.

Labels: sales conversion, survey