Make More Money From Your Ideas

"Are e-books typically priced higher than printed books or booklets? My tips booklet is priced at £5 but I've converted it to an e-book and thinking of seling it for £7 - is that about right or way off?"

Here's the simple answer: Pricing depends on the value you offer; the more value you offer, the higher the price you can charge.

There are a number of ways of demonstrating the value of your e-book - e.g.

• Showing them how much money they can make from it
• Offering a money-back guarantee
• Adding relevant bonus products to boost the value

Here's a video that demonstrates the money-back guarantee idea.

The other thing to remember is that if you charge a low price, it's easier to get people to buy it, but you require more customers! So if your marketing is great, you can afford to charge a lower price.

Pricing is just one of the factors in writing profitable e-books, but it definitely is important.

Labels: e-books, pricing, providing value