Make More Money From Your Ideas

"How do I take my coaching practice and turn it into a primarily web based business? Sorry this isn't very specific, I am really at the start and wondering where to begin."

This is a good question, and one that most of my clients face when they first build their Web site.

The trap that many people fall into when first going on the Web is that they hope their Web site will bring them heaps of new clients from around the world. In practice, that just doesn't happen. This is especially true of a service business, like coaching, where most of your clients probably come to you by referral anyway.

It is possible to reach new markets on the Web, but it does require an investment of time, money and expertise. Another option - and the one that I recommend to most new clients - is to look at ways of using the Web to service your existing clients. For example, you could create a password-protected area on your site and provide additional resources for clients in that area. This would increase the value of the service you offer, which means you're offering more value, and can increase your coaching fees.

Labels: market research, Web strategy