Make More Money From Your Ideas

"We've created an e-book, but how do you go about selling it, both electronically and physically?"

This is a big question.

To begin with, much of the process is exactly the same as selling anything else. In other words, you have to have the right product for the right customer at the right price. If you're selling to a non-responsive market, or your product doesn't have value in the customer's eyes, or they can get it at a better price elsewhere, you're already fighting a losing battle.

So, assuming that you do have the right customer, product and price, you then have to convince them of the value of buying it. Make sure you can answer these questions:

• What problem does this e-book solve?
• Is it a big enough problem for them?
• Does this e-book really solve this problem?
• Why should they buy from you?
• Why should they buy it now?

There is, of course, a lot more to know about writing profitable e-books, but this is a good start.

Labels: e-books, providing value