Make More Money From Your Ideas

"What am I doing wrong that I get clicks onto my web site but no buyers?"

Don't ask me - ask them!

Seriously. The best way to find out why people aren't buying is to ask them. If they leave your Web page without buying, display a pop-up window asking them for the reason, and offer them a small incentive in return for their feedback.

For example, I did this on one of my sites that sells an e-book. In return for their honest feedback, I actually gave them a free copy of the e-book. That might seem extravagant, but it cost me nothing and I got some excellent feedback. For instance, one potential buyer thought it would take too long to download, and another even thought it would be sent through the post! So I was able to update the Web page to reassure them of the download time.

Many people hate using pop-up windows because they annoy Internet users, and that is true to some extent. However, these people are already leaving your site! So what's the harm?

Labels: market research, sales conversion, survey