Make More Money From Your Ideas

"In order to direct interest to my noise prevention products, how can I most easily obtain the email addresses of my potential clients who specify noise pollution prevention products, specified by architects, landscape engineers, land development planners, and Government Departments such as Main roads, Public works, Environmental etc."

This is a great question, because it demonstrates that you've thought about whom to target.

The first question to ask is: Where do these people hang out? For architects, I'm sure that they have a professional association. Ditto for engineers and planners. For Government departments, I'm not sure.

Then ask yourself how you can get in front of those people. For members of associations, one possibility is to approach the association and find out how you can reach their members. It might involve putting a flyer in a mail-out, or e-mailing your ad to the members, or becoming an official sponsor.

Ideally, you would like to get the members' e-mail addresses yourself, but for privacy reasons it's unlikely that the association will give them to you directly. So make sure that your flyer or ad directs them to something that asks them for their e-mail address. For example, you could write a special report for this industry and offer it free, in exchange for their e-mail address.

Labels: e-mail newsletter, niche marketing, traffic generation