Make More Money From Your Ideas

"How do I organize what is on my website so that it does not get totally out of control or that it just does not make sense anymore, it keeps happening to me. Nobody is signing up, buying, commenting, nothing."

Yes, this is a common problem, and it usually happens to a Web site over time, as things keep getting added to it.

The radical solution is to start again. Start with a clean sheet of paper, pretend that you don't have a Web site at all, and start your planning from scratch. Design the Web site that works now, not what has been built up over time.

For a less radical solution, just re-design the front page of your site. Identify the different types of visitors to the site, and then give them a link directly to the page that is most relevant for them. For example, you might say something like

"Are you looking to make more money from products? Find out more about our consulting program."

By doing this, you can hide some of the clutter behind the scenes. As long as a first-time visitor knows what to click first, and it leads to something useful for them, they never have to know about all the mess and clutter.

Labels: planning, Web strategy