Make More Money From Your Ideas

"Why bother with a blog? Who has time to read them?"

This is an excellent question, and you've hit on the biggest problem with most blogs. Nobody reads them!

So if you're writing a blog in the hope that people are waiting with bated breath for your latest posts, and will be visiting your blog every hour to see what new stuff you've written, you'll be sorely disappointed!

However, there are some benefits of writing a blog, especially if you're an
"information expert" (speaker, trainer, coach, etc.):

• It's a useful place to write new material in an informal way. For example, I could take many of these blog posts and expand them into articles, reports, e-books, courses or books.
  
• Search engines like blogs, because they change frequently, have real content (i.e. words!) and are often more relevant to searchers than blatant advertising pages. So if your blog has links to the rest of your Web site, it can get you high-quality traffic.
  
• If you write a blog like mine, where you answer questions from clients, it gradually becomes a "frequently asked questions" page. Whenever somebody asks me a question that I have answered already, I can refer them to my blog.
  
• In some cases, people will eagerly read your blog. For example, one of my clients is running a 90-day course, and will be expecting feedback from participants regularly. From time to time, he will take some of that feedback and post answers on his blog. That material will be relevant to other participants, so they will be reading it regularly.
  

Labels: blogs