Make More Money From Your Ideas

"Hello I am in the process of setting up a website. I am a facilitator / speaker / trainer in Ireland and wish to know whether to use my own name as a domain name or to come up with a catchy name for one of the products I provide."

First, whatever else you do, because you're a speaker, I strongly recommend that you do get the domain name matching your own name. It's becoming a standard practice now for speakers.

If your Web site is mostly about your speaking business, that might be enough. However, if you plan to do some serious work promoting your products, it's worth getting a separate domain name for each product. But only do this if you're really serious about promoting these products actively (for example, through Google advertising); otherwise, don't bother with the other domain names.

Labels: niche marketing