Make More Money From Your Ideas

"How much information/detail should I put on my Web site?"

The golden rule of writing Web pages is this: You can put as much detail as you like, as long as it's not boring.

Most Web site owners make the mistake of providing too little information, which makes it difficult for site visitors to make a decision (so they figure that it's too hard, and go somewhere else).

The solution is to provide as much information as you can, but always keeping the customer in mind, and always with a focus on the benefits of your products and services.

I write my sales letters by modelling them on other successful sales letters.

Labels: copywriting, sales letter