Make More Money From Your Ideas

"How do I drive the punters to the product/site?"

First, stop referring to them as "punters" :-) No, just kidding - I know that you don't mean this literally. However, there is something important here - make sure that you do think of them as valued customers when they visit your site.

Anyway, your question was about getting them there in the first place ... First make sure that you target the right market.

Then direct people to specific pages of your site, relevant to what they are interested in. I looked at your site, and I would recommend that you do not send them directly to the front page, which is just a useless splash page. Rather, get some Google advertising that takes them to specific pages.

Labels: Google advertising, market research, search engine listings