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How to convert your intellectual property into profitable e-books

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How to find hot markets and responsive customers

How To Promote Your Business For Little Or No Cost

12 April 2005

 

How do I promote to the right market?

"how do I promote my services on my website to the right market? for example i get a lot of weird inquiries from people that are clearly not my market or on the other side of the world so it wastes a lot of my time and they are not genuine buyers."

There are two parts to your question.

I guess you would first like to know how to eliminate the people who are not genuine buyers. My guess is that your Web site doesn't offer enough information for them to eliminate themselves. Is that the case? For example, if you don't work with international buyers, say so. If you're getting lots of enquiries from people who can't afford you, list your prices. If you're answering too many e-mail queries, ask for a phone number.

The second part is then how do you find the right market? There are some simple market research tools to narrow down your market, and exactly what they are looking for. Do that first, and then buy some cheap Google advertising to reach that market.

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Gihan


Welcome, and thanks for reading Make More Money From Your Ideas, where I answer your questions about turning your ideas into profitable products that you can sell on and off the Internet.

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Gihan Perera

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