Make More Money From Your Ideas

"How do I get listings to promote my products/services/website? I have products (e.g. e-books), I have services (e.g. coaching), I am getting a website. How do I get my message to people?"

There are three types of people who visit your site: Let's call them "strangers", "friends" and "neighbours". Strangers are people who have never heard of you before; friends are your existing clients; neighbours are somewhere in between (i.e. they have heard of you but have never bought from you).

There are obviously more "strangers" than "friends" in the world, but it's also a lot harder to sell to strangers, especially when you're an unknown person and you're selling services rather than products. For example, most people will only work with a coach they trust, so it's very difficult to sell coaching services directly on the Web.

I recommend that you start by publishing an e-mail newsletter, where you consistently deliver value to your readers. This is the way that you keep in touch with your strangers and neighbours, so that they eventually become friends.

If you're looking to get more strangers to your site, get some Google advertising to lead them there. But still make sure that you offer them your e-mail newsletter rather than trying the "hard sell" right away.

It is possible to sell things like e-books directly on the Web, but it requires some work. You require:

• a clear idea of your market;
  
• targeted traffic looking for your product; and
  
• powerful sales letters that convince them to buy
  

Labels: internet marketing, traffic generation