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24 April 2005

 

Create an attractive newsletter that's fast to load

"Developing a website and associated newsletters that can be readily and easily transmitted to clients. At the moment I send out a monthly newsletter in Adobe format as an attachment that results in a long download time."

Adobe format (PDF) is excellent for e-books and special reports, but yes - I wouldn't recommend it for a regular newsletter.

If you'd like to write an attractive newsletter, it's best to send it in "HTML format" (this simply means that it looks like a Web page). Some people still like receiving plain text e-mail, though, so ideally you would offer them both options. Make sure that you use a tool that makes it easy to publish in both formats.

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Gihan


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Gihan Perera

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